Karina Dobarro
Horizon Media’s Dobarro: To Grow, Brands Need to Be Speaking to Multicultural Segments
Karina Dobarro, svp of multicultural and brand strategy at Horizon Media, sees music as a critical avenue to reaching the diverse audiences that clients want to connect with. In working with music video platform Vevo, Horizon Media is carving out a strategy to engage with multicultural customers when they’re most engaged. “Vevo is reflective of […]