People, Not Proxies: Matterkind’s Mihkels On Modern Marketing

LOS ANGLES – How do you solve ad targeting when the fabric of the practice is being torn up? By dealing with real people. That’s according to one ad agency exec using proprietary technology to maintain audience relationships as accepted targeting methods wane. In this video interview with Beet.TV, Karin Mihkels, EVP, Partnerships & Business […]