Julie Van Ullen
Unified Measurement Across TV and Social Is Finally Arriving: iSpot’s Julie Van Ullen
LAS VEGAS – Advertisers sounded a familiar concern at CES 2026: They still struggle to measure television and video spending across platforms in one unified view. That challenge has persisted for years, Julie Van Ullen, president, CRO of iSpot, said in this interview with Lisa Granatstein, editorial director of Beet.TV. The biggest gap has been […]
TV Ads Still About Creativity: FreeWheel’s Van Ullen
CANNES — Cannes Lions is billed as “the international festival of creativity” but, judging from some of the tech talk that has made in-roads in recent years, you could forgive a delegate for not feeling very creative anymore. So, in a world of ad-tech, what place does creativity have at the table anymore? Creativity is […]
FreeWheel Evolves to Enable Range of Monetization Strategies, Van Ullen explains
VIEQUES, PR — FreeWheel’s video advertising server software is used by both broadcast and non-broadcast media companies alike, to better tap in to demand for their valuable ad space. But those two segments have very different rationales for wanting ad-tech, so FreeWheel approaches each differently. That is according to FreeWheel publisher partnerships VP Julie Van Ullen, […]





