MRI-Simmons’ Pisano On The Power Of Data, TransUnion Integration

SAN JUAN, PR — After being acquired by NIQ (NielsenIQ), MRI-Simmons is set to play a pivotal part in its parent’s new media division – and it’s bringing a new partnership with TransUnion. NIQ in February announced it would form the division out of a combination of NIQ, GfK, and MRI-Simmons, addressing three core industry issues: defining the […]


How MRI-Simmons Is Adapting To High-Velocity Consumer Data

LAS VEGAS — A veteran audience insights agency is endeavoring to pivot from “passive” to “proactive” as it adapts to the new demands of brands. Simmons has long operated consumer insights from its  American Consumer survey. Launched as a joint venture in 2019, MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK as the […]