Valuing Older, Higher-Income Households: Discovery’s Jon Steinlauf

Advertisers for years have sought to reach young adults who are in the early stages of forming brand loyalties and setting up their own households. However, they shouldn’t neglect efforts to reach older, higher-income households that will help drive the recovery from this year’s pandemic slowdown. That’s the one of the key messages from Jon […]

 

Streaming Apps Drive Sales Growth During Pandemic: Discovery’s Jon Steinlauf

The coronavirus pandemic led many advertisers to pull back on media spending in the past few months, but broadcasters have found pockets of strength in their streaming media platforms. Discovery forecasts that it will end the second quarter with higher ad sales than a year earlier for its streaming apps, which are a key part […]