John Rogers

For decades, television was the ultimate brand-awareness machine and little else. You bought the spot, hoped the right eyeballs landed on it, and moved on. No signal came back. Now, according to one Roku executive, that era is definitively over. More Americans now watch television via streaming than through traditional linear broadcast. “Performance on CTV […]

PHOENIX – Converge and you will find convergence seems like an apt metaphor to describe the combination of Amobee and Videology. Easing the way forward is the ability to “make sure that connected TV starts to look like linear,” says Amobee’s John Rogers. Six months ago, multichannel video demand-side platform Amobee acquired Videology. Now the […]