Digitas’ John Kahn on the Future of Trust, Tech and Retail Media: ‘It Starts with Brand Truth’

NEW YORK – As marketers grapple with a fractured digital landscape and rising consumer skepticism, John Kahn, chief transformation officer at Publicis Groupe’s Digitas North America, said the key to long-term relevance isn’t just better targeting or AI-generated content. It’s authenticity. “Digitas is helping advertisers maintain trust and build meaningful connection across platforms,” Kahn said […]