Oath’s NewFronts 2018: Pre-Loaded Galaxy Apps, 10 New AOL And Yahoo Series

Ever since Verizon formed Oath from AOL’s and Yahoo’s digital assets, it’s touted a “mobile-first” approach to engaging with consumers. The latest and perhaps most significant manifestation of that vision is a deal with Samsung that will pre-load Galaxy S9 phones with four apps populated by Oath content. In addition to the Samsung pact, Oath […]

 
 

Oath Consolidates DSP Assets, Pursues Creative Ad Formats: CRO John DeVine

PALM SPRINGS, Calif – An “embarrassment of riches” in the adtech space is an understatement when it pertains to the melding of Yahoo and AOL under Verizon’s Oath. This includes multiple demand-side platforms that Oath is “aggressively consolidating down” to a single platform,” says CRO John DeVine. As Oath sorts out the DSP solution, “We’re […]

 
 

Oath To Be Mobile-First With Trusted ‘Garden’ Of Content: CRO John DeVine

As it continues to combine the multitude of ad tech and content assets within AOL and Yahoo, a big focus of Oath going into 2018 will be to “own the mobile moment.” This is where parent Verizon will be a key ally. Oath Chief Revenue Officer John DeVine spends much of his time at events […]

 
 

Oath’s Pledge To Advertisers: Trusted Brands, Data And Distribution

CANNES – Sailing against companies like Facebook and Google, Oath—the combined AOL-Yahoo entity—finds itself navigating deeply competitive waters. So it’s apt that the person chosen to pilot the new vessel, John DeVine, not only ran Yahoo’s global operations but also is a former U.S. Navy officer. Oath is a portfolio of more than 50 media […]