MediaMath’s ‘Source’ Aims To Reboot Ad-Tech For Transparency: CEO Zawadzki

ORLANDO — It is three years now since the ANA’s K2 Transparency Report kick-started a procession of outcries in media land, accusing agencies of operating a system of rebates and kickbacks that worked against brand clients by hiding substandard effectiveness, leading to ad-tech vendors also being accused of obfuscating “ad-tech tax” fees siphoned away from real advertising spend. […]

 

MediaMath’s Zawadzki: Bridging The Future Of Advanced Advertising

In the age of connected television, Connect All Fronts is MediaMath’s way to draw a focus on “a vision of the future” and its perceived role of uniting brands and consumers. Connect All Fronts is the name of the conference MediaMath, founded in 2007 as an early programmatic pioneer, recently hosted to connect the various […]

 

GDPR Is A Force For Good: MediaMath’s Zawadzki

Looming new European legislation governing how global companies track and process consumer personal data seem to pose a big challenge to the new-wave of pumped-up ad-tech practitioners. But one boss at the centre of the ad targeting boom thinks the so-called “GDPR”, whose final compliance deadline comes this May, is a force for good that […]