A GPS For Media: Comscore’s Ruthruff Believes In Measurement ‘Triangulation’

The media industry is riding a wave of innovation, and Comscore believes the best approach to combine it all. Although traditional measurement providers are coming under scrutiny in the multi-screen, cross-device era, Senior VP of TV & Cross-Platform Analytics, Joe Ruthruff, says layering the best data sources the way ahead. Beet.TV spoke to him at […]