Samsung Opens up its DSP with Self-Serve Platform

Samsung Ads, the advanced TV advertising unit of the consumer electronics giant, recently launched a self-serve demand-side platform to give advertisers and their agencies more flexibility in their media buying. Samsung DSP gives programmatic buyers access to proprietary data, audiences and inventory for 45 million U.S. households, letting manage reach and frequency for video campaigns […]

 

Ad Agencies Leaning In To Connected TV: Samsung Ads’ Melaragno

After years of experimentation, ad agencies are finally getting serious about buying ads through connected TV (CTV) devices and over-the-top (OTT) TV services. That is according to one man who can plug them directly in to the TV set itself. Samsung Ads, a unit inside the giant Korean electronics manufacturer, tracks what audiences are watching […]