Viewer Experience Drives Ad Strategy for HBO Max: WarnerMedia’s Joe Hogan

WarnerMedia made a strong push into the streaming video market with launch of HBO Max in May, and plans to introduce an ad-supported version with a lower subscription fee next year. The company is developing a strategy to open up advertising inventory while also being mindful about the viewer experience. “It will be a responsible […]

 

Advertisers Seek Digital Flexibility from Linear TV: WarnerMedia’s Joe Hogan

The growing popularity of digital video is pushing linear TV platforms to innovate by offering greater flexibility to advertisers. That transformation is especially vital as the coronavirus pandemic and economic slowdown lead advertisers and agencies to shift their media-buying strategies. WarnerMedia is restructuring its operations as advertisers demand from linear TV the same kind of […]