Low Digital Ad Engagement Rates Show The Complexity Of Change: Forrester’s O’Connell

SAN JUAN, Puerto Rico—Consumer reported engagement rates across different advertising media show that “the digital channels are kind of in the toilet,” says Forrester’s Joanna O’Connell. Changing that will be a bit more complicated than just figuring out what constitutes premium ad environments, where engagement tends to be higher. The VP and Principal Analyst says […]

 
 

Forrester Survey Of ANA Members: Addressable TV At Inflection Point, Will Grow Rapidly

SAN FRANCISCO – Based on a survey of 88 Association of National Advertisers members and the Everett Rogers innovation adoption model, addressable television advertising has reached its inflection point and will grow quickly. This is because 15% of respondents regularly include addressable in their TV plans while another 35% have experimented with it. “These numbers […]

 
 

Media Owners Stuck In Past Over Ad Data: Forrester’s Nail

If data is really the new oil, are media operators letting enough of the stuff run to advertisers who are craving it? A new Forrester report, “Solving Digital Video Advertising’s Premium Dilemma“, commissioned by outstream video ad vendor Teads from Forrester, spotlights a disconnect between the two camps. “Media companies talk about the user experience,” Forrester principal analyst […]

 
 

Forrester Analyst: DVR’s Days Are Numbered

It is time for the DVR to go, says Jim Nail, Principal Analyst at Forrester Research in this interview with Ashley J. Swartz for Beet.TV. “Killing off the DVR is the best thing the industry could do right now…because of the ridiculous discussions of C3, C7. Why not just deliver it online and insert the ad to the audience watching […]

 
 

Nielsen’s Feigenson: Best Campaigns Mix Numbers And Emotions

Marketers must mix the best of both left and right brains to make for the best execution, panelists said at Beet.TV’s summit on cross-platform monetization hosted by Starcom MediaVest Group and sponsored by Dailymotion. Asked by moderator Ashley Swartz of Furious Minds whether marketers are using quantitative or qualitative methods to judge campaigns, guests emphatically said: both! […]

 
 

Forrester’s Nail: Online Will Kill The DVR

We’re not there yet, but the days of the digital video recorder (DVR) are numbered, according to Forrester’s principal analyst covering online TV and advertising. “Up to this point, the DVR has been main alternative to linear television – it has trained consumers to get whatever they want whenever they want it,” Jim Nail tells […]