Vox’s Bankoff Wants A ‘Smarter’ Kind Of Branded Content

WASHINGTON, D.C. – The best branded content comes from niche publishers that care, that scale and which can help advertisers rise above clutter with a strategy that is both data- and outcome-driven. So says Jim Bankoff, the CEO of Vox Media, home to some of the web’s rising-star, pure-play publishing brands, like The Verge, Vox and Eater. […]

 
 

Bankoff Wants Vox’s Video On Mobile And Everywhere

CANNES — Vox Media‘s portfolio of eight sites may be pretty popular on their own. Together, the publisher claims around 170 million monthly uniques for the collection, to which it recently added Re/code. But CEO Jim Bankoff is thinking bigger. He wants to spread that content off from just owned and operated sites, on to […]