Reach, Frequency And Duration Across Media ‘Fundamental’ To Business Decisions: Nielsen’s Hogue

A continuing theme on the demand side is the desire to know how digital media and television can best work together. It boils down to “a need for more consistency and better fluency between the different measured media,” says Nielsen’s Jessica Hogue. It’s commonly expressed as how does digital media complement or overlap reach, Hogue, […]

 
 

Next Up For Nielsen: Measuring Podcasts

CANNES — If you believe the hype, podcasts right now are one of the fastest-growing media in the market. Edison Research’s The Podcast Consumer, the most oft-cited proofpoint, now suggests weekly podcast listening has grown to 17% of Americans aged 12 or over, with a balanced gender split. More and more publishers are falling over […]

 
 

Nielsen Now Measuring Content Viewing On Facebook, Hulu And YouTube

Nielsen is giving its media clients a standardized way of measuring their content viewing on distribution heavyweights Hulu, Facebook and YouTube with the latest expansion of its Digital Content Ratings. Participating TV and digital publisher clients can now capture incremental viewing of their content within their reported audience numbers. They will receive credit for video […]

 
 

Nielsen’s Hogue: OTT TV Measurement Is A Journey

The complete cross-platform view of audiences’ consumption may not be fully in place today, but the industry is getting there, says a Nielsen executive responding to concern from a leading programmer. Speaking with Beet.TV, Disney-ABC Television Group’s multiplatform research director Brian West had said the current state of multiplatform measurement was not good enough, and […]

 
 

Inside Nielsen’s Quest To Give Publishers Cross-Platform Audience Data

Nielsen is stepping up its game to measure up against its measurement rivals, launching a new product that aims to give content owners, and their advertisers, a single view of audience consumption across all platforms. Digital Content Ratings is the latest chapter in the group’s Total Audience Measurement roll-out. Why is Nielsen doing this? Product leadership […]