ZEFR’s Greenspan: We Want to Give Control Back to Brands

SAN FRANCISCO– When thinking about contextual advertising, ZEFR thinks about how brands can align with specific types of content that make sense based on their specific preferences. In an interview with Beet.TV’s Jon Watts at LiveRamp’s RampUp Summit, Jeremy Greenspan, svp and head of programmatic Sales at ZEFR, explained how the conversation around contextual has […]