Jenny Holleran

In a rapidly shifting marketplace, brands are leaning more heavily than ever on retail data to navigate economic volatility and changing consumer behavior. Jenny Holleran, vp of media, insights and loyalty at Kroger Precision Marketing (KPM), discussed how retail media networks are reshaping marketing strategy during an interview with Beet.TV contributor David Kaplan. Data signals […]

Digital and brick-and-mortar commerce don’t have to be strangers. Increasingly, businesses realize the convergence of online and in-store strategies offers brands enhanced opportunities to influence consumer behavior directly at the point of sale. From personalized recommendations to dynamic advertising displays, the in-store environment is becoming a valued part of a digital brand’s footprint Such is […]