Brand Safety and Customer Trust Are Key to Good Advertising: Verizon Media’s Lucas

Verizon Media’s data strategy is built on customer trust. The company, which owns media titles including Yahoo News, Yahoo Sports, Huffpost, TechCrunch and Engadget, has content at scale second only to Google and ahead of Facebook, according to Jeff Lucas, Verizon Media’s head of North American sales and global client solutions. That positions it between […]

 

Verizon Media’s Multi-Layered Data Offering: Lucas

It’s the mother of all roll-ups. Engadget, TechCrunch, HuffPost, AOL, Yahoo, Flurry, Verizon and a host of other media properties, all part of what once was called “Oath” and is now just “Verizon Media”. But how do advertisers take advantage of that mega media platform, and what exactly is Verizon Media’s offering? In this video interview […]

 

Scale & Telco Ties Help Challenge Google: Verizon Media Group’s Lucas

LAS VEGAS — What do you get if you add together Engadget, TechCrunch, Huffington Post, AOL, Yahoo, Flurry, Verizon and a host of other media properties? A media megalith that, at first, was dubbed “Oath” and, since January, is just plain “Verizon Media Group”. As a media proposition, what does a beast with such breadth […]

 

Verizon’s Oath Is Steeped In Data, Mobile-First Content

If anyone doubts how Oath plans to differentiate itself with Verizon’s massive caches of insights from its broadband and wireless services and brick-and-mortar stores, Jeff Lucas makes it very clear. “What Oath offers more than anyone else is deep, deep data,” the Head of Oath’s Americas Sales says. “But also we are thinking about commerce” […]