Contextual Targeting Is Back in the Media Mix, Channel Factory’s Jed Hartman

Contextual targeting, the very basis of traditional advertising for publishing, which has receded in recent years with the growth of audience targeting tools, is coming back as marketers demand a safe, suitable environment for their advertising message, says Jed Hartman, President of Channel Factory, US. Hartman, former Chief Revenue Officer of the Washington Post, explains […]

 

Facebook Instant Articles ‘A Win Financially’ For The Washington Post: CRO Hartman

HOLLYWOOD, Florida – Less than a month after announcing it would publish a daily collection of news stories in Facebook Instant Articles, The Washington Post says the move has been “a win financially,” a positive sign in an era of strained relations between traditional publishers and digital giants. Last summer, the Post was among the first […]

 

WaPo Happy Not Taking Facebook Traffic, Revenue Chief Says

CANNES — Facebook’s announcement on Wednesday, in which it said it would prioritize updates from users’ friends and family over those from news organizations, has caused a shudder in media land. Many publishers have spent the last few years locked in a pattern to acquire social followers, and to distribute content on social platforms, in the hope of […]