How To Measure Cross-Platform TV: Blockgraph’s Jason Manningham

SAN JUAN, Puerto Rico – Ad buyers are increasingly attracted to the necessity to advertise across video channels, and TV companies are increasingly keen to help them do that. But enabling that future is never easy. In this video interview with Beet.TV at Beet Retreat San Juan, Jason Manningham, CEO, Blockgraph, goes into detail about […]

 
 

Flexible, Simplified Approach to Identity Will Solve TV Advertising Fragmentation: Blockgraph’s Manningham

Rocked by the withering of traditional ad identifiers, increasing privacy regulation, and increasingly fragmented audiences – advertisers are steadily regaining the ability to effectively use audience data across TV platforms. “Clean room” technology, through which media companies and advertisers connect and exchange data within the scope of privacy rules, are gathering pace. Once the domain of just […]

 
 

Blockgraph Spreads Its Wings: More Partners, Manningham Says

The company aiming to use blockchain technology to improve the advertising supply chain is itself hoping to add further links to its chain. Blockgraph is a JV of Comcast, ViacomCBS and Charter’s Spectrum Reach that uses the technology behind Bitcoin to enable privacy-compliant sharing of digital ad transaction and effectiveness data between partners. Now it […]

 
 

Comcast’s Blockgraph Sets Up As A JV With Charter, ViacomCBS

The blockchain initiative set up by Comcast’s FreeWheel to help advertisers go around third-party tech platforms to develop insights is ready for prime-time. Blockgraph, which already included Comcast, ViacomCBS and Charter’s Spectrum Reach as partners, is now reconstituting as a joint venture, in which the three groups will take equal ownership. Jason Manningham, who was […]

 
 

Blockchain Can Ease Connected TV Ad Tax: Manningham

SAN JUAN, PR — In the not-to-distant future, blockchain-enabled technology could help TV advertisers more accurately measure the effectiveness of their ads and reduce fees paid to intermediaries. That is the promise of Blockgraph, a division of Comcast’s FreeWheel that has been working on realizing the potential. The initiative was launched in December 2018, counting […]

 
 

Identity Resolution Needed To Enable Data-Driven TV: FreeWheel’s Manningham

Coming in to view, the new world of using audience data to precision-target connected TV advertisements depends on a solid understanding of who those consumers really are. But do marketers have what they need to succeed in this new world? “Identity is really at the center of data-driven TV,” says Jason Manningham, General Manager of […]