Cookieless Future Renews Focus on Sustainable Media: MiQ’s Jason Furlano

TORONTO – Real-time data about media spending have become more important to advertisers as they shift their dollars into programmatic platforms to reach consumers. Programmatic marketing firm MiQ, which helps advertisers allocate their spending among demand-side platforms (DSPs),relies on a continuous stream of spending data. “What we do is help unlock some of the insights […]