Havas Play’s Jarell Thompson on How Brands Can Authentically Join the Evolving Gaming Landscape

Once seen as a niche hobby, gaming has emerged as a dominant force in entertainment and culture that’s reshaping how brands think about engagement. The gaming audience is not only massive but also increasingly diverse, spanning generations and lifestyles, Jarell Thompson, vice president of gaming at Havas Play, said in this interview with Lisa Granatstein, […]