Infolinks Media
Infolinks Media’s Mike Freides: Supply Control Enables Real-Time Intent, Not ‘After the Fact’ Optimization
SAN JUAN, Puerto Rico — Controlling supply provides access to real-time user intent and behavioral patterns, while optimization approaches rely on cobbled-together attribution data that limits pre-bid decision-making effectiveness. “When you control the supply, you’re not acting after the fact. You’re not cobbling together that intent based off of cookies or other attribution,” Mike Freides, […]
Infolinks Media’s Bob Regular: Real-Time Intent Signals Are ‘Precious’ Compared to ‘Stale’ Modeled Data
SAN JUAN, Puerto Rico — Live engagement signals that capture actual audience presence and activity provide superior value compared to modeled data that becomes stale over weeks of appending and processing. “The beautiful thing about us working directly with our publishers is we’re able to identify real-time intent, we’re able to identify real-time engagement signals,” […]
Curating Ad Inventory Key to Open Web Success: Infolinks’ Bob Regular
SANTA MONICA, Calif. – The ad-tech world loves acronyms and trending concepts. Lately, “curation” has been making waves. But what does it mean, and why should advertisers care? Simply put, curation is the art of distilling the vast ocean of digital ad inventory into a manageable stream of high-quality, targetable options. Programmatic advertising has created […]