Google’s Inderpreet Sandhu: AI-Driven Creative Alignment will Transform CTV Ad Relevance

RANCHO PALOS VERDES, CA — Among advertisers’ hopes for artificial intelligence is the ability to shape and reshape creative moments within scenes streaming on CTV to bring more emotionally resonant ad experiences at scale. “Every piece of content that we all watch elicits a different emotional reaction or an association. So why shouldn’t the creatives […]