In-Ear Ads Are Sanctuary For Maxed-Out Eyes: iHeartMedia’s Brokaw

If video killed the radio star, try telling that to Carter Brokaw. As president of digital revenue strategy at US radio group iHeartMedia, Brokaw is charged with diversifying and capitalizing upon what, these days, is a spectrum of audio listening and ad opportunities far broader than “radio” itself. In this video interview with Beet.TV, Brokaw […]


Tracking The Consumer Purchase Journey With MEC’s Nathalie Haxby

CANNES – For MEC, understanding the consumer purchase journey involves making waves and showing clients how their “momentum” stacks up against competitors. It’s a blend of data, content and technology—something that the Cannes Lions festival is catching up to, according to the global media agency’s Nathalie Haxby. “We’re seeing a lot of that now with […]