IAB Tech Lab

CANNES — In the quest for a sustainable digital advertising landscape, the industry is looking for ways to count and reduce carbon emissions attributed to ad practices. Anthony Katsur, CEO of IAB Tech Lab, is spearheading initiatives to reduce the carbon footprint of digital advertising. In this video interview with Ad Net Zero U.S. director […]

CANNES — “Demanding a greener digital advertising industry is not only necessary, it’s already happening,” says Anthony Katsur, CEO of IAB Tech Lab. In less than four months, the body’s sustainability working group has attracted nearly 90 company members dedicated to reducing carbon footprints and building a sustainable digital ad ecosystem. In this video interview […]

CANNES — In a world where digital advertising is increasingly moving towards TV, the Real Time Bidding (RTB) 2.6 protocol has been designed specifically with connected TV and digital video in mind. It promises to revolutionize the way media companies package their television inventory and how advertisers select spots. In this video interview with Beet.TV, […]

COLOGNE – The newly formed Brand Safety Institute and the Trustworthy Accountability Group are pushing the digital advertising industry to invest billions of dollars to fight criminal elements in the same way as the financial services industry has done. It’s a two-step process consisting of “a short game and a long game,” says Mike Zaneis, […]

HOLLYWOOD, Florida – Having recently released its first software development kit for monitoring in-app ads, the IAB Tech Lab is busily prepping the latest overhaul of open real-time bidding protocols. “I’m really excited about it,” says the IAB’s Alanna Gombert. The Lab’s first SDK is a takeover of an initiative originally conceived and developed by […]