Hearst Complex

So many shows, so little time. The proliferation of content options across numerous platforms has created a paradox of choice that’s both empowering and overwhelming. This fragmentation has made content discovery a critical battleground in the streaming wars. “Ad-supported TV is thriving right now because there’s truly something for everyone,” said Audrey Layman, director of […]

When MTV Networks alumni Judy McGrath and Nick Shore formed Astronauts Wanted in 2013, they certainly understood younger audiences. What has become a joint venture between McGrath and Sony Music Entertainment has a broadly defined audience of 16 to 30 but its “sweet spot” tops out at 24. Astronauts Wanted’s three main formats are premium […]