Haleon
CMX, Reddit, Haleon Execs on Personalization and Trust in Community Marketing
CANNES – In a move that bridges health and wellness shopping data with community conversations, CVS Media Exchange (CMX) used Cannes Lions to announce a partnership collaboration connects CVS’s 90 million ExtraCare members with Reddit’s 108 million daily active users. The collaboration aims to create new opportunities for brands to reach health-conscious consumers where they’re […]
Haleon’s Kelly Kavanagh: When Shondaland Calls About Your Allergy Brand, You Know It’s ‘Polin’ Season
This spring has been one of the roughest on allergy sufferers. But for fans of the Netflix hit series Bridgerton, “Polin season” and “pollen season” was the right marketing treatment supplied by Haleon, the global consumer health company behind brands like Advil, Sensodyne, and Flonase. In this case, adding a dose of allergy reliever Flonase […]