Gracenote Tests Full Ad Replacement on TVs

TV technology company Gracenote will be testing addressable ads in smart TVs in the coming months in an effort to deliver personalized ads to TV consumers, says Stephen White, President of Gracenote, in an interview with Beet.TV. “We are using the technology to insert or overlay on top of ads in a traditional linear broadcast so […]

 
 

zeebox’s Next Step: Social TV For Time Shifters

LONDON – TV engagement app zeebox is developing new features that will let Pacific-time and VOD viewers revel in the same social experience as live audiences. “We’re going to try to replay the entire experienced synchronised to the catchup,” co-founder Anthony Rose told Beet.TV in this interview. “You recorded Downton Abbey; we’ll bring you the […]