GM’s Kapoor Is Kicking The Tires Of Ad Clean Rooms

LAS VEGAS — General Motors wants to respect its audiences’ privacy – and it is testing-out new tech to do it. “Clean rooms are, from my perspective, the future,” says Ajay Kapoor, Global Director, Performance-Driven Marketing, GM, In this video interview with Beet.TV. Kapoor says marketers like him are trying out the emerging software category. […]