Gerry D’Angelo
McKinsey’s D’Angelo: Balance Ad Precision with Practicality
The vast sums flowing into digital media demand accountability — but could the pursuit of perfect targeting collide with consumer privacy expectations? Advertisers face intense pressure to demonstrate return on investment, driving a desire for granular data on who sees ads and who buys products. But, for some, achieving this precision may be impractical. Finding […]
P&G’s D’Angelo On The ‘Scale’ Of Brand Versus Performance Marketing
CANNES—Marketing has always been about performance, says Procter & Gamble’s Global Media Director, Gerry D’Angelo. So conversations should center not on brand marketing versus performance marketing but about “points on the scale.” In this interview with Beet.TV at the recent Cannes Lions International Festival of Creativity, D’Angelo says he’s had “quite a number of interesting […]