Scale And Personalization For Local TV Ad Targeting: Gamut’s Gaynor

SANTA MONICA — Individually, local households, even when addressable, may not sound like a large audience. But, when you consider the rapid adoption of streaming TV across the whole nation, “hyper-targeting” is a prospect that is reaching significant scale, even at the local level. In this video interview with Beet.TV, Adam Gaynor, Chief Revenue Officer, […]


Gamut Branching Out To National OTT Inventory Under Williamson

With its roots in local print, radio and television advertising, Cox’s Gamut has been branching out in recent years via partnerships with national TV networks for their OTT inventory. “So now we have an opportunity to be able to help local buyers kind of round out their entire local market video spend, get incremental reach […]