Frances Callaghan

CANNES – Connected TV audiences have raced far ahead of the infrastructure meant to support them, ad and media leaders said in this panel discussion hosted by Beet.TV at the Cannes Lions International Festival of Creativity. Consumers have embraced streaming as their default, but advertisers, agencies and platforms are still grappling with fragmented systems, outdated […]

CANNES — The convergence of addressability and performance in connected TV is taking a step forward as the two largest streaming platforms join forces. A new partnership between Roku and Amazon is creating what executives describe as the first authenticated CTV identity graph covering more than 80% of all streaming, a development that promises to […]