Upfronts Will Expand Programmatic Ad Inventories: GroupM’s Esra Bacher

SAN JUAN, Puerto Rico – Advertisers are demanding greater flexibility in their media plans as rapid shifts in consumer behaviors and business conditions affect their strategies. As much as marketers want the assurance that their ads will appear at specific times during a linear television programming schedule, they also want reach the growing number of […]


Platform-Agency Partnerships Taking CTV Ads Forward: GroupM’s Bacher

The COVID-19 pandemic may have winded the economy, the advertising business and personal lives around the world. But, for over-the-top (OTT) and connected TV (CTV), lockdown looks like being a catalyst. Not only have OTT services seen a big uptick in consumption during the period, but the whole ecosystem appears to have come together to […]