Erika Loberg

SAN JUAN, Puerto Rico — Connected TV attention measurement must focus on actual viewing behavior rather than traditional viewability metrics designed for desktop environments, since ad appearance on living room screens doesn’t guarantee engagement. “Defining attention for CTV should be a real human engagement, someone actually watching the screen,” Erika Loberg, global head of CTV […]

RANCHO PALOS VERDES, CALIF. – Advertisers demanding lowest-cost CPMs while publishers reduce yield creates a destructive cycle that undermines premium content production and ultimately eliminates quality advertising environments that benefit no one. “That race to the bottom isn’t a good thing for this entire ecosystem,” Erika Loberg, global head of CTV at OpenX, told Beet.TV […]

SAN JUAN, PR – By 2026, nine different streaming platforms are expected to generate over a billion dollars each in ad revenue—a dramatic increase from just two platforms achieving this milestone in 2020. At the heart of this growth is the rise of “biddable” transactions—non-guaranteed, one-to-one PMPs, multi-publisher PMPs, curated deals, and open market opportunities […]