Erika Loberg

RANCHO PALOS VERDES, CA – Advertisers demanding lowest-cost CPMs while publishers reduce yield creates a destructive cycle that undermines premium content production and ultimately eliminates quality advertising environments that benefit no one. “That race to the bottom isn’t a good thing for this entire ecosystem,” Erika Loberg, global head of CTV at OpenX, told Beet.TV […]

SAN JUAN, PR – By 2026, nine different streaming platforms are expected to generate over a billion dollars each in ad revenue—a dramatic increase from just two platforms achieving this milestone in 2020. At the heart of this growth is the rise of “biddable” transactions—non-guaranteed, one-to-one PMPs, multi-publisher PMPs, curated deals, and open market opportunities […]