Political Campaigns Can Boost Performance With Streaming Ads: Xandr’s Erik Brydges

Spending on video advertising by political campaigns this year is expected to reach $9 billion as the country’s two major parties vie for control of both houses of the U.S. Congress in the midterm elections. An estimated $1.5 billion will be spent on connected TV (CTV) channels as campaigns try to reach cord-cutter and cord-never […]