Pulling It Together: Xandr’s Hoffert On 2021 TV Goals

If 2017 looked like an early point at which to make a big play into connected TV, 2021 looks like being the year when investment pays off. For some time, CTV was a powerful but challenging opportunity – the promise to target individual households, if only a host of interconnectivity issues could be overcome. But, […]

 

AppNexus Partnerships Tool Up For Programmatic TV

It has been providing programmatic advertising buying services for a decade. But now AppNexus’ video efforts are kicking up a gear. At its customer summit in New York, the company made three announcements it hopes will make it easier for advertisers to buy ads in over-the-top and connected TV environments: Direct integration with Pluto TV and TUBI. […]