UK TV Grows More Competitive On Collaboration: Wavemaker UK’s Moorhead

After a few years in which Sky’s AdSmart was the main game in town, the UK’s advanced TV advertising opportunity is hotting up. The industry is seeing a combination of collaboration and measurement upgrade. In this video interview with Beet.TV, Emma Moorhead, General Manager, Wavemaker UK, tells The Project-X Institute executive director how the market is […]