Duncan Painter

LAS VEGAS — In order for a retail media network advertiser to accurately find consumers at the right moment, sometimes you have to travel back in time. About five years in the past, to be exact. “We can  look back at the consumer level for five years of their engagement and purchase with that product […]

LAS VEGAS — Fresh from getting acquired by a major ad agency group for $835 million, Duncan Painter, CEO, Flywheel Digital is understandably bullish about the future of retail media. Flywheel helps buying of ads across Amazon Advertising, Walmart Connect, Instacart, Kroger, Home Depot and Criteo. Omnicom said in October it would buy the company from […]

Buying television based on audiences as opposed to programming is a welcome evolution to media veteran Wenda Harris Millard. And while the term “quality programming” is in the eye of the beholder, she thinks marketers have every right to know exactly where their ads are running. “I’ve been in the business for a long time. […]