NBCU’s Vangeli: One Platform Is a Solution to Industry’s Fragmentation

SAN JUAN, PR– Consumer behavior is changing, even if just by virtue of access. In a keynote interview with Joanna O’Connell, vp and principal analyst at Forrester at the Beet Retreat in San Juan, Dominick Vangeli, vp of advanced advertising products for NBCU, discussed some of the ways that his company is dealing with this […]

 

NBCU’s Dominick Vangeli: ‘Fragmentation Is at an All-Time High’

SAN JUAN, PR– Establishing a system of standards for the TV industry is something that will be crucial for its overall health moving forward. In an interview with Beet.TV at the Beet Retreat in San Juan, Dominick Vangeli, vp of advanced advertising products at NBCU, emphasized this importance, but explained that it will be a […]

 

Adapting To Advanced TV: A+E, NBCU, LiveRamp Execs Discuss

Advanced TV ad targeting tactics present the promise of up-ending the traditional way in which TV ads are bought – upfront and for a mass audience – in favor of something more real-time and personalized. But buyers need to be walked through the transition, and an ultimate conversion to 100% addressable may not be the […]