At The Limits Of Attribution & Determinism: 605, WarnerMedia & Discovery Discuss

They are two of the key developments being touted to revolutionize TV ad buying – but are “deterministic” targeting and outcome attribution really up to scratch? During “Data Activation, the New Tool for Programmers”, a panel convened at Beet Retreat In The City, executives held a refreshingly frank discussion on the true state of two […]

 

Discovery’s Sam Garfield: The Full Force of TV Is Full-Funnel Attribution

Now more than ever, exploring new ways of compiling metrics as a way to best to approach television as a medium has become paramount. In a conversation with Beet.TV at the Beet Retreat in New York City hosted by Horizon Media, Sam Garfield, vp of data strategy and advanced advertising planning at Discovery Communications, explains […]

 

Discovery’s Price: Big Cross-Category Response To Discovery Engage Targeting Solution

Discovery Communications’ Discovery Engage audience targeting offering has been well received from a mix of product and service categories going into the 2017 TV Upfront. And the company is always open to new ways to standardize audience targeting beyond traditional age/sex demographic targets, says Ben Price, President of National Ad Sales. Having pushed its content […]