Discovery Exploring Direct-To-Consumer Subscription Options: SVP Baker

With the global rights to some 30 years of its programming, Discovery is pretty confident about its ability to withstand competition from advertising-free, direct-to-consumer streaming services. But that’s not to say the company has ruled out its own such offerings. “We do think that we have a couple of really interesting categories that would play […]

 

Discovery, Sorenson Team Up For Addressable TV Pilot

Two years after the launch of Discovery Engage, a data-driven linear television targeting solution, Discovery has expanded from three targetable categories to nine. Now bolstered by its acquisition of Scripps Networks Interactive, Discovery is in a pilot with Sorenson Media to offer advertisers “a complete marketing mix,” says Discovery’s Keith Kazerman. “Many clients now are […]

 

Discovery Joins Fight-Back As Consumers Shun ‘Egregious’ Ads

CANNES — The growing visibility of online ad blocking, believed to be a response to excessive ad volume, is giving rise to advertiser worries about overly aggressive advertising across all media. Even TV is getting twitchy about viewers’ response to the way it programs advertising – something Discovery Communications ad sales EVP Sharon O’Sullivan says she has noticed. “With traditional […]

 

Taboola Adds AP To List Of Publisher Clients

In the battle of the content recommendation titans, the two leading contenders routinely trade new client announcements. Amongst the latest is Taboola, which says it will power content recommendations inside Associated Press’ mobile apps and websites. The deal is a two-year exclusive, meaning Taboola will serve links to related stories when a reader is reading an article […]

 

Outbrain Uses Data To Improve Content Marketing: LaCour

PHOENIX — Since founding in 2006, Outbrain has built up to serving 200bn content recommendations on publisher sites every month, most as suggestions at the bottom of online articles. Now it wants use some of that breadth to improve the relevance of those recommendations. “As publishers get smarter in content recommendation, we’re able to better understand the […]

 

Taboola in Strategic Pact w/ Yahoo Japan for “White-Label” Initiative

Content discovery and marketing platform Taboola is entering the Japanese market on its international roll-out, through a partnership with the Yahoo Japan search portal. The partnership is two-pronged, CEO Adam Singolda tells Beet.TV – embedding related links from Taboola‘s marketplace at the bottom of Yahoo Japan articles, and the provision of a Taboola service by […]

 

Rovi Drives Discovery via Machine and Human-Driven Content Association

LAS VEGAS — As consumers are watching vastly increasing content on digital devices, discovery of relevant content is becoming an increasing problem.  Rovi has a discovery engine that associates content by machine and human editors, explains Rovi’s Damian Francis in this video interview with Beet.TV.  We spoke with him last week, at NAB. Francis explains […]