digital video ad spend

NEW YORK – Digital video advertising is continuing its growth trajectory, just in time for the overlapping NewFront and Upfront periods, with connected TV rebounding strongly after a slowdown and set to dominate advertising budgets in the coming year, according to new research from the Interactive Advertising Bureau (IAB). “Digital video, which encompasses connected television, […]

CHICAGO — Given the increasing interest from premium publishers in programmatic buying, video ad marketplace SpotXchange is betting that more than one-quarter of all video ad spend will be of the programmatic variety by 2014, says Jeremy Straight, Senior VP Business Development at SpotXchange in an interview with Beet.TV. Digital video ad spend is slated to […]

Events like the upcoming NewFronts will play an important part in driving digital video from a $4.1 billion business to an $9 billion business over the next three years, says Jordan Bitterman, Senior VP at Digitas in an interview with Beet.TV, citing recent benchmark figures from eMarketer. On the eve of the NewFronts, kicking off […]