Digital OOH
T-Mobile’s Cherian Thomas: We Can Finally Tell You If the Register Rang
CANNES – While the industry has obsessed over online retail media for the past five years, T-Mobile has been quietly building what may be the most measurable in-store advertising network in America. “Everybody’s been focusing on online retail media where our transactions and most transactions are happening in the store,” Cherian Thomas, head of DOOH […]
Quan Media’s Brian Rappaport on Out of Home’s Staying Power — Plus Details On New Tradition Alliance
CANNES – In early June, U.S. out of home ad spending posted its highest-ever Q1 revenue, hitting $1.98 billion. Just looking at that figure from an Out of Home Advertising Association of America (OAAA) report, indicated that the oldest form of mass media was having a sudden resurgence. But look a little deeper, said Brian […]