Derek Bodurka
Best Buy’s Derek Bodurka: Gaming’s Grip on Consumers’ Passion has Lessons for Brands
LAS VEGAS — Gaming purchases differ from typical consumer electronics transactions because they’re driven by passion and escape rather than necessity, creating emotional connections that retailers can leverage for brand partnerships. “A lot of consumer electronics is based on necessity. When we think about gaming, it’s all about the one,” Derek Bodurka, partner and category […]