dentsu media US

LAS VEGAS — The future of premium video advertising may be decided in milliseconds – faster than any human trader could ever react. That’s the promise of agentic buying, which enables autonomous systems to optimize campaigns at the line-item level in real time. The technology represents a fundamental shift in how media is transacted, moving […]

Demand for more granular control over media placements and audience reach is intensifying, pushing the concept of supply-side curation to the forefront. This requires a new level of cooperation, according to one agency executive who argues for an “algorithm era” built on true interoperability. The goal is to ensure that all parties have a hand […]