dentsu Media

NEW YORK – Publisher partnerships must span content, technology, and advertiser relationships rather than focusing on single capabilities, as premium content varies based on individual viewer perception and contextual relevance. “Between content, technology, and advertising relationships, I think a partner that really drives the most value is the one that can span all three,” Kevin […]

SALISBURY, CT — The gaming industry has seen an unprecedented surge – but it’s not just about the games anymore. The participatory generation is setting new expectations around media experiences, and brands must evolve to meet them. That’s according to Sarah Stringer, EVP, Head of US Media Partnerships, dentsu Media. The Shift in Gaming and […]