Solving TV’s ‘Massive Excess Frequency’ Problem: Dentsu Aegis’ Ray

“Waste not, want not”. The origin of that aphorism apparently goes back centuries but, in the super-charged TV ad market of 2019, it may be as relevant as ever. Especially for brands. In this video interview with Beet.TV, an ad agency leader says, when he buys ad campaigns across media types, he sees a lot […]

 

Major Agencies Will Collectively Monitor Brand Safety with “Advertiser Protection Bureau”

MIAMI-A group of 4A’s member agencies is banding together under the aegis of the organization’s new Advertiser Protection Bureau (APB) to collectively monitor the environments in which their clients’ advertisements appear. The APB establishes a process in which risky environments are flagged and then investigated by agency-client teams. Announced today at the 4A’s Accelerate conference, […]

 

‘Bullish On Data Marketplace,’ Dentsu Aegis Adds IRI To M1 Platform

While there’s no shortage of data available for enhanced consumer targeting, some advertisers still cling to gross rating points and broad demographic targets. “Some clients are opting in a little bit more than others,” says Anthony Laurenzo, SVP, Non-Linear Video, Dentsu Aegis. “We’re starting a slow evolution away from age and gender demography to more […]

 

Cannes Mastercard Session: Execs Address GDPR And ‘Privacy By Design’

CANNES — From May 2018, strict new regulations governing how companies can handle European citizens’ data will pose a challenge to everyone who handles customer or audience data. Amongst other stipulations, the European Commission’s General Data Protection Regulation (GDPR) measures include: tighter consent conditions for the collection of citizens’ data. consumers can instruct companies to stop […]