Advertising ‘Nirvana’ Marries Creative with Targeting: Dentsu’s Brad Stockton

Marketers find the most success in their advertising campaigns when their messaging is combined with the effective audience targeting. “It’s that perfect merging of art and science, and being able to put together the right creative that’s going to resonate with the audiences,” Brad Stockton, senior vice president of U.S. national video innovation at Dentsu […]