Marketers Must Demand Data Access and Build Trust to Power AI and Attribution: ANA’s David Fogarty

ORLANDO – Marketers can’t prove the value of their ad investments without direct access to their own data, and that needs to change, says David Fogarty, evp of data excellence and privacy at the Association of National Advertisers. In a conversation with Beet.TV’s David Kaplan at the ANA Masters of Marketing conference, Fogarty said advertisers […]